Guerrilla Marketing ..
Definition, Rewards and Risks.
What is Guerrilla Marketing?
Gorilla marketing is an unconventional form of marketing that uses surprise and/or unconventional tactics to grab the attention of consumers.
When and who uses this type of marketing?
It is often used by small businesses that lack the resources to compete with larger companies. Examples of guerrilla marketing include guerrilla stunts, viral campaigns, and word-of-mouth advertising.
Rewards
- Guerrilla marketing can be an effective way to reach potential customers in an unexpected way, creating buzz and generating interest in a product or service.
- It can also be cost-effective compared to traditional advertising methods, as it does not require large budgets for production or media buys.
- The creative nature of guerrilla marketing campaigns can help brands stand out from their competitors and create lasting impressions with their target audiences.
- Finally, guerrilla marketing campaigns can generate positive word-of-mouth publicity for brands, which can lead to increased sales and brand loyalty over time.
Risks
1. Guerrilla marketing can be unpredictable and difficult to control, so there is always the risk of it backfiring.
2. It can also be expensive if not done correctly, as it requires a lot of creativity and planning.
3. If the campaign is too aggressive or offensive, it could damage the reputation of the company or brand.
4. There is also a risk that the target audience may not respond positively to the campaign, resulting in wasted resources and time.
